Thursday, March 2, 2017 ~ JW Marriott Essex House, New York City
Held for the first time in 1985 and continued annually ever since, GALA ITALIA is the most important annual event organized in the United States to promote Italian wine and food. The Gala also highlights top restaurants, fashion, music, the arts and other products of “Made in Italy.” Every year the event greatly benefits from the success of past editions, as well as from several additional features. GALA ITALIA is organized by the Italian Wine & Food Institute under the high patronage of the Italian Ambassador to Washington, D.C.
WINE & FOOD TASTING
The Wine and Food Tasting will be held from 6:00 pm to 7:00 p.m. in the Petite Salon of the JW Marriott Essex House, and will see the presence of the leading Italian wine and food producers and over 300 qualified and selected guests, restaurateurs, and journalists from across the Atlantic Coast of the U.S. The JW Marriott Essex House, the prestigious venue of the GALA ITALIA, will be specially prepared for the event and supplied with all equipment necessary to implement this initiative, including plates, water pitchers and napkins. Waiters will assure the necessary service by setting up the food stations and delivering the food assigned to each station. The distribution of food and information to the guests will be the responsibility of the participating food exhibitors.
A) – Food Products to be Presented at the Wine & Food Tasting:
At the GALA ITALIA, each producer or importer of food products can present a wide selection of their own Italian food specialties, including cheeses, prosciutto, salami, olive oil, balsamic vinegar, pasta, sauces, mineral water, espresso coffee, bread, desserts, etc. Based upon an expected attendance of over 300 guests at the Gala and the duration of the Tasting, it is recommended to deliver an adequate supply of products so as to avoid running out before the conclusion of the event. Delivery Labels are supplied to food exhibitors upon completion of the participation form.
B) – Food Delivery
All of the food products should be delivered to the JW Marriott Essex House, as indicated in the delivery label that will be sent to each participating food company.
C) – Invitations
The most qualified wine and food editors, trade representatives and restaurants from across the Northeast of the U.S. will be invited to the GALA ITALIA based upon a frequently-updated mailing list. The Italian Wine & Food Institute will follow up with e-mails and letters to invitees, ensuring a high attendance level at the gala. Furthermore, an intensive public relations campaign will be conducted to publicize the event, as well as a series of press releases that will be sent to wine and food editors and American press.
E) – Catalogue
A special catalogue will be printed (in color) for the GALA ITALIA that will list: each food station with the producer’s name, station number and food products; the name of the importer; and the importer’s contact information. The catalogue will also list the featured wineries, as well as the participating restaurants. Special recognition will be given to the sponsors of the event. The catalogue will be distributed to all guests in attendance at the GALA ITALIA. In addition to being listed in the catalogue, the participating companies will be publicized (at no extra cost) on the website of the Italian Wine & Food Institute in the “Exhibitors” category and, thanks to the producers’ full address indication, website visitors can easily contact the producers.
F) – Registration
Only trade representatives (importers, wholesalers, retailers, wine buyers from various organizations, restaurateurs and sommeliers), wine and food editors, and highly-qualified consumers are invited to the GALA ITALIA. All guests must register on our website via the Gala Italia Registration Page (OPENING SOON). The deadline to RSVP is February 24, 2017.
H) – Cost of Participation
Due to the promotional scope of the event and in order to facilitate a larger participation of food companies, the contribution for participation in the GALA ITALIA Wine and Food Tasting has been contained (despite the high cost of the initiative) at $700 for each participating company.