Thursday, February 19, 2015 – The Pierre Hotel, New York City
GALA ITALIA is the most important annual event organized in the United States to promote Italian wine and food. The Gala also highlights top restaurants, fashion, music, the arts and other products of “Made in Italy.” Every year the event greatly benefits from the success of past editions, as well as from several additional features. GALA ITALIA was held for the first time in 1985 and has been held annually ever since. GALA ITALIA is organized by the Italian Wine & Food Institute under the high patronage of the Italian Ambassador in Washington, D.C.
WINE & FOOD TASTING
The Wine & Food Tasting will be held from 12:00 pm to 6:00 pm in the Grand Ballroom of The Pierre Hotel, specially arranged and decorated for the event, and will see the presence of the leading Italian wine and food producers and over 500 qualified and selected guests, restaurateurs, and journalists from across the Atlantic Coast of the USA. The Grand Ballroom of The Pierre Hotel, the prestigious venue of GALA ITALIA 30, will be specially prepared for the Gala and supplied with all equipment necessary to implement this initiative. Waiters will take care of the installation of wine stations and the arrangement of wines at the wine station assigned to each company. The opening of the bottles, the pouring of the wines and the distribution of information to the guests will be the responsibility of the producers and/or importers.
a) – Wines to be Presented
At the GALA ITALIA 30, each winery must present only wines produced by its own company, and up to a maximum of five wines, one of which must be of particular importance and vintage. Based upon an expected attendance of over 500 guests and the length of the Wine Tasting, it is suggested to deliver to The Pierre Hotel at least one carton (12 bottles of 750 ml.) for each exhibited wine (to avoid the risk of running out of wine before the conclusion of the Wine Tasting). All the unused wines can be collected at the end of the event. The participating wineries should agree with their importers on their participation details and on delivery of the wines. Also, they should make sure that the vintages of the wines delivered to the hotel by the importers are the same as those indicated in the participation form and in the catalog.
b) – Wine Delivery
All the wines should be delivered to The Pierre Hotel in New York, as indicated in the delivery label that will be sent to each participating wine company.
c) – Certificates of Merit
During the Wine & Food Tasting, the participating wine producers will receive a special “Certificate of Merit” identifying their best wines, all of which will be selected by an American jury of experts. The “Certificates of Merit” will be consigned to the producers by an Italian personality. They will serve to improve the level of visibility of the participating agents and of the wines to be presented at the GALA ITALIA 30. The award-winning wines will be highlighted in a full page in the event catalog.
d) – Invitations
The most qualified wine editors, trade representatives and restaurants from across the Northeast of the US will be invited to the GALA ITALIA 30 based upon a frequently-updated mailing list. The Italian Wine & Food Institute will follow up with e-mails and letters to invitees, ensuring a high attendance level at the gala. Furthermore, an intensive public relations campaign will be conducted to publicize the event, as well as a series of press releases that will be mailed to wine editors and American press.
e) – Catalog
A special catalog will be printed for the GALA ITALIA 30 that will list: every wine and food station with each producer’s name and station number; the brand and the denomination of each wine presented; the name of the importer with his/her address; and telephone and fax numbers. In addition, the catalog will list the featured restaurants and the food producers and/or importers, with their food products, and all the companies involved in the event. Special recognition will be given to the sponsors. The catalog will be distributed to all guests in attendance at the GALA ITALIA 30. Besides being listed in the catalog, the participating companies will be shown (at no extra cost) on the website of the Italian Wine & Food Institute in the Exhibitors category and, thanks to the producers’ full address indication, website visitors can easily contact the producers.
f) – Registration
Only trade representatives (importers, wholesalers, retailers, wine buyers from various organizations, restaurateurs and sommeliers), wine and food editors, and highly-qualified consumers are invited to the GALA ITALIA 30. All guests must register on our website ( www.iwfinews.com ) starting December 15, 2014.
All guests will be given “badges” of different colors for each category (press, trade, restaurants, etc.).
h) – Cost of Participation
Due to the promotional scope of the event and in order to facilitate a larger participation of wineries in the Wine & Food Tasting, the contribution for the participation in the GALA ITALIA 30 has been contained (despite the high cost of the initiative) at $2,000 for each participating winery.
To Participate as an Exhibitor:
- You can participate in the GALA ITALIA 30 by filling out an on-line participation form and paying via credit card. To download the form, please click on the box below and follow the instructions: Electronic participation form for the GALA ITALIA 30
- Alternatively, you can participate in the GALA ITALIA 30 by filling out a paper participation form and paying by check or bank transfer. To download the form, please click on the box below and follow the instructions: Paper Participation Form for GALA ITALIA 30